Top 5 Tips for Effective Email Marketing


Top 5 Tips For Effective Email Marketing

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails. Yet many are accepting permission-based e-mail marketing as a positive replacement for direct mail. On average, 78% of permission-based e-mails are opened. According to Jupiter Research, effective email marketing campaigns can produce 9 times the revenues and 18 times the profits of broadcast mailings. Crafting an effective business email is both an art and a science. So here are the Top 5 Tips For Effective Email Marketing – an abridged list of factors, potential problems and effective solutions to keep in mind: 1. Spam! The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there’s such hostility towards the industry, but spam filters, bulk folders and “report spam” features are helping. Remind your subscribers to add you to their “safe senders” list. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the 2019 guidelines of Can-Spam. 2. Images and formatting: Broken email campaigns are an increasing concern among email marketers. According to ClickZ, 40% of email marketing messages delivered to inboxes are “broken.” 3. Personalisation and relevant content In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. Allow users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers. Make sure the title is genuinely reflecting the content inside. 4. Click-through and conversion: The top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign. However generally the average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year. 5. Stats tracking: Find out who your real consumers are? Real-time tracking is now an industry standard, and it’s highly valuable. It allows you to study your users’ activities and thereby improve your marketing message, so each campaign performs better than the last. In email marketing, if you follow these essential rules, you should soon be reaping some major results! For more info check out this free email marketing training:… Further Info from:… and Keywords: Free Email Marketing Training, Email Marketing Training, Email Services, Email Delivery, Email Deliverability, email marketing how to, what is email marketing, email marketing services, email campaign, email list, small business email marketing, email marketing campaigns, email marketing service, email blast, email marketing tools, online email marketing, email marketing campaign… Hashtags: #EmailMarketingHowTo #WhatIsEmailMarketing #EmailMarketingServices #EmailCampaign #EmailList #SmallBusinessEmailMarketing #EmailMarketingCampaigns #EmailMarketingService #EmailBlast #EmailMarketingTools #OnlineEmailMarketing #EmailMarketingCampaign Watch the Video again:

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